How magnatesmedia Formula Broke YouTube: Storytelling & Editing Breakdown

I watched every viral YouTube video of 2023 to figure out why they went viral. It wasn’t just luck; I discovered a framework that keeps viewer retention high. The secret? It boils down to a three-step formula, with each step intricately linked to the others.

 Step 1: Captivating Beginnings

The first five seconds are crucial. Your title and thumbnail set expectations, and the beginning of your video should immediately assure viewers that these expectations will be met. 

For instance, consider a video with the title "Rockefeller: The World's First Billionaire" and a thumbnail showing a close-up of Rockefeller with a dark reddish background and oil pumps. The first five seconds of the video should mirror this thumbnail and title closely. This alignment minimizes drop-off right from the start. 

 Step 2: The Hook

After matching the thumbnail and title in the first five seconds, incorporate the three core elements of the hook: context, stakes, and payoff, along with a curiosity gap.

Using the Rockefeller example:

- Context: The video outlines Rockefeller’s rise to becoming the world’s first billionaire, showcasing his company, Standard Oil.

- Stakes: It delves into the consequences of his ruthless business tactics, creating a sense of drama and tension.

- Payoff and Curiosity Gap: Mentioning his battles with Andrew Carnegie and US presidents entices viewers to stick around to learn more.

 Step 3: Maintaining Interest

To keep viewers engaged until the end, focus on good pacing, visual variety, and consistent contrast.

- Good Pacing: Keep the video dynamic by cutting between shots every 3 to 5 seconds. Use movements, zooms, and different angles to maintain visual interest.

- Visual Variety: For faceless channels, incorporate motion graphics and movements within the frame to keep the content visually engaging.

- Consistent Contrast: Introduce side stories or varying elements to re-engage viewers throughout longer videos. For example, intersperse the main narrative with relevant interviews or additional footage to keep the story fresh.

 The Secret Element

Beyond matching expectations and maintaining interest, you need to exceed expectations. Assure viewers they’ll get what they clicked for, and then surprise them with even more valuable content. 

 The Final Rule: Pacing and Energy Cycles

Top creators like Mr. Beast create frequent energy cycles, shifting between high and low energy moments. For example, a video might start with a dramatic quote, followed by a lower-energy explanation or backstory, and then build up to another high-energy moment. Each cycle should last 2 to 4 minutes, keeping the pacing dynamic and viewers engaged.

 Ending on a High Note

The final seconds of your video are crucial. Many creators see a significant drop-off at the end, which hurts overall retention. To avoid this, introduce a big payoff and end on a high note. Make sure to wrap up with something memorable and satisfying for the viewers.

 Checklist for High Retention

Before uploading, go through a checklist to ensure you’ve covered all the elements of the formula. Have friends watch your video to identify any dull moments and cut them out. This final step ensures your video is as engaging and polished as possible.

By following this formula, you can significantly improve viewer retention and engagement, setting your videos up for viral success. Happy creating!

cre: Vega channel